Sales Anecdotes
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TIPS
- HANDSHAKE
- Handshakes make for good first impressions, no matter what sex you are. Use it for meeting and greeting and saying farewell, along with a smile and eye contact. A firm but gentle grip suggests confidence, and one pump in a standing position is all that is necessary. A two handed grip implies warmth and sincerity. If the other person avoids shaking, their behaviour is highly suspect.
- NAMES
- Know your prospect's name as soon as possible. It's always best to ask if you don't know.
- PUBLIC SPEAKING
- Sales is about speaking, and if you want the top job, its about speaking professionally to many. Everyone begins as a novice, only a few make a concious decision to be GOOD at it. Make a concious decision and watch your confidence grow. It grows from your ability to retell your own personal unique story of encounters you have had in your life. Practice in the pub.
- AVOID REJECTION WORDS
| Don't say... | instead, use... |
| COST, PRICE | INVESTMENT |
| DOWN PAYMENT (DEPOSIT) | INITIAL INVESTMENT |
| CONTRACT | AGREEMENT, PAPERWORK |
| BUY | OWN |
| PITCH, DEAL | YOUR OPPORTUNITY |
| SIGN | ENDORSE, APPROVE THE FORM |
| MONTHLY PAYMENT | MONTHLY INVESTMENT |
- INVOLVEMENT
- Get the prospect to open up, with involvement questions, and they'll be talking about what they are going to do once they own what it is you are selling them.
- MENTIONING MONEY
- Bringing money up is essential, but probably the one subject a novice is reluctant to talk about. This is either out of fear of understating the desired amount, or being embarrassed out of fear that the asking price is way too high, and consequently losing the lead. To get around this mention it three ways. Begin by stating a figure 20% above your price. Then give a range from 50% to 100% above your price. Then give your actual price last. So, in conversation you say something like this,
" Most people are prepared to invest (+ 20%), a fortunate few can invest between (+50% & +100%), and then there are those that can't go over (actual). Which category do you think you fall into?"
Now the prospect has to answer.
- POSITIONING
- When interviewing a family, seat the parents in the middle opposite you, and the children on the flanks. That way you can focus your body in the middle towards the grown-ups.
Most Baffling SpeakerAccording to a new book, Bobby Robson is the most baffling speaker in football history. The former England manager earned the title with quotes such as "We didn't underestimate them - they were just better than we thought."
The honour came in Larry Ryan's book “The Gaffta Awards” (a play on the 'BAFTA' ceremony for film and television, and 'gaffer', a slang term for a football manager). Mr Ryan said close contenders included Paul Gascoigne ("I never predict anything and I never will."), Gary Lineker ("There is no in-between - you're either good or bad and today we were in-between.") and Ron Atkinson ("He dribbles a lot. Opposition don't like it. You can see it all over their faces.")
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